Privacy Policy

Privacy Policy for PurellyPick.com

At PurellyPick.com, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit or shop on our site.

1. Information We Collect

We collect the following types of information:

  • Personal Details: Name, email address, phone number, shipping/billing address, payment information

  • Automatically Collected Data: Device IP, browser type, browsing behavior, time spent, product viewed, order history

  • Cookies & Third‑Party Data: We use cookies and analytics services (e.g., Shopify, Google Analytics) to improve your experience.

2. How We Use Your Information

Your data helps us provide a seamless and secure shopping experience:

  • Process and fulfill orders, handle returns or cancellations

  • Respond to customer service inquiries & support requests

  • Send order confirmations, shipping updates, newsletters, and promotional offers (only if you opt in)

  • Analyze site usage to improve our products, pages, and features

3. Data Sharing & Disclosure

We do not sell or rent your personal information. We may share data with:

  • Shopify Inc., for payment processing, order fulfillment, and store hosting

  • Payment processors (e.g., Razorpay, Paytm, Stripe) for processing transactions

  • Third-party service providers (e.g., shipping partners or marketing platforms) who assist with services — always under data protection agreements

  • Authorities or regulators if required by law or to prevent fraud

4. Data Protection & Security

We take multiple steps to keep your data safe:

  • Use of SSL encryption throughout the site

  • Secure servers and regular malware/security checks

  • Shopify’s in-built safeguards — including PCI compliance, firewalls, and encrypted data storage

5. Your Rights Regarding Your Data

As a user, you have the right to:

  • Access the personal information we hold about you

  • Correct or update your information if it’s incomplete or inaccurate

  • Delete your account or data in most cases (subject to legal and transactional records)

  • Opt out of marketing emails at any time via unsubscribe links in our messages

6. Compliance with Applicable Laws

We comply with data protection laws applicable in India, including the Digital Personal Data Protection Act, 2023, and international privacy standards including the General Data Protection Regulation (GDPR) where relevant.

Our store is hosted on Shopify Inc., which handles data storage and security. Shopify complies with industry-standard certifications such as PCI DSS and ISO/IEC 27001.

7. Duration of Storage

  • We retain your order and billing data as long as needed to comply with tax, accounting, and legal obligations

  • For marketing data, we delete or anonymize it if you unsubscribe or after 3 years of inactivity

8. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Email: purellypick@gmail.com

9. Policy Updates

We may occasionally update this policy (e.g., due to changes in law or service providers). We will notify you of significant changes via email or site banner. Last updated: [July 27, 2025].